About me
I write because precision matters.
I'm Angelique Tzanakakis, a content marketer, copywriter, and academic who has spent 5 years at the intersection of language, strategy, and ideas. I believe that the best writing is both rigorous and alive: grounded in research, shaped by craft, and always in service of the reader.
How I got here
My path into content marketing began in 2020, where I learned that every claim needs evidence and clarity, and every sentence needs to earn its place. With my experience gained from my PhD, I learned perseverance and rigor. That discipline hasn't left me, it's just finding new contexts.
Over the years, I've worked in the SaaS industry. I've written everything from long-form strategy documents to six-word taglines. I've built content frameworks from scratch and stepped into established editorial voices. Each project has sharpened my instinct for what a piece of writing actually needs and what it can do without.
What drives me is the moment when a piece of writing clicks into place: when the structure is right, the voice is true, and the reader feels understood. That's what I'm always working toward.
What I do
Content Marketing
- Content strategy & editorial planning
- Long-form articles & thought leadership
- Content audits & gap analysis
- Editorial calendars
Copywriting
- Brand voice development & guidelines
- Website copy & landing pages
- Campaign copy & messaging frameworks
- Email sequences & nurture content
SEO & Search
- Keyword research & search intent mapping
- On-page SEO optimisation
- SEO-led content briefs
- Organic traffic strategy
Academic & Research
- Academic writing & research essays
- Literature reviews & critical analysis
- Rhetoric, discourse & media studies
- Editing & proofreading to publication standard
Academic background
I hold a PhD in Linguistics from the University of the Witwatersrand (Wits), where my research explored the relationship between language, urban space, and play in Johannesburg's semiotic landscape. My doctoral work examined how playfulness is used in the redevelopment and branding of Braamfontein, drawing on theories from sociolinguistics, linguistic landscape studies, semiotics, and urban studies. Using ethnographic methods, including participant observation, interviews, and visual analysis, I investigated how language and visual communication shape experiences of the city, with a particular focus on graffiti, urban regeneration, and identity. My research has contributed to the fields of sociolinguistics and linguistic landscape studies, and reflects my broader interests in discourse, multimodal communication, urban culture, and the ways people interact with language in everyday spaces.
PhD in Sociolinguistics
University of the Witwatersrand
2026
MA in Linguistics (by research, with distinction)
University of the Witwatersrand
2019
How I work
Curiosity first
I research before I write. Understanding the subject, the audience, and the context isn't optional; it's where good writing begins.
Craft over volume
I'd rather write one piece that genuinely works than ten that fill a quota. Quality is the only metric I care about in the long run.
Collaboration
I work best when I'm part of the thinking, not just the execution. The best briefs are conversations.
Want to work together?
I'm currently open to new opportunities. If you're building something worth writing about, I'd love to hear from you.